Frequently asked
questions.

A little about the work. A little about the person doing it.

01–12 / Business in the front ↓13–24 / Party in the back ↓

Business in the front

01What do you actually do?

I connect the parts of marketing that need to work together: paid media, organic search, lead follow-up, and measurement. The goal is to help the right people find you, move toward becoming customers, and give your team a clear view of what’s working.

02Strategy or execution?

Both. I’ve set direction, managed budgets, built campaigns and CRM workflows, and worked with Sales, product, engineering, and creative teams to get the work out the door. The plan and the doing belong in the same conversation.

03How independently do you work?

I take ownership and keep you informed. We align on goals and priorities, then I move the work forward, bring solutions when something gets stuck, and ask questions when your input will help.

04What happens when something isn’t working?

We need useful answers, not a prettier report. My work includes testing audiences, keywords, creative, and landing pages, then connecting costs, leads, and sales results to evaluate ROI. The next decision should follow the evidence.

05Have you led a team?

Yes. At TrustedChoice.com, I hired and managed more than 15 writers and content professionals, organizing workloads, deadlines, review processes, and delivery expectations. I’ve also coordinated work across Sales, product, engineering, and creative teams.

06What results can you point to?

At TrustedChoice.com, I grew annual organic traffic from approximately 100,000 to more than 4 million visitors, with rankings across 195,000+ keywords. At Momentum AMP, I launched an AI product and met the company’s target of 50 new customers. Different initiatives, real outcomes.

07Have you managed a marketing budget?

Yes. I’ve managed $1 million+ in annual marketing spend, including paid search, paid social, display, and remarketing.

08How do you work with Sales?

I connect campaigns to nurture, lead routing, and CRM pipeline workflows, and coordinate with Sales on follow-up. Generating interest is one part of the job. Giving that interest somewhere useful to go is another.

09How do you use AI?

I use it to support useful work: monitoring campaign tracking, reporting on leads, assessing advertising ROI, and analyzing customer feedback. I’ve built AI-assisted workflows with tools including Claude and Hermes. The useful question is what the tool helps us understand or get done.

10Is your experience all in insurance?

Insurance and insurance technology are a substantial part of my background. I’ve also worked in retail, wellness, technology services, and healthcare, including roles at Best Buy, Wellness Resources, PowerObjects, and Genoa Healthcare. Some of those were contract roles.

11Are you open to a role, a project, or contract work?

Let’s talk about the work and what your team needs. The site has paths for hiring teams and for projects or contract work.

12What’s the best way to see if we’re a fit?

Book a conversation. Tell me what you’re trying to accomplish, where things are getting stuck, and what you need someone to own. I’ll bring the relevant experience and questions.

Party in the back

13What are you making just because you want it to exist?

Current side projects include a card shop, goalie merchandise, and better elementary-school reading materials for boys. Apparently, “someone should make that” is something I take personally.

14What could you talk about for an hour without preparing?

AI and what it can do for people. Everyone around me has already attended this presentation against their will. Also, my aquarium parameters. You may want to specify which topic before asking a follow-up.

15What are you enthusiastically bad at?

Golf. Years, money, hours. At this point, I’m not convinced humans were designed to win at it. I’ll be back out there next week.

16What’s something people are surprised to learn about you?

I grew up with very little in a small town with limited resources. Figuring out how to make things work was part of everyday life. That resourcefulness has stayed with me.

17What does a really good Saturday look like?

Winter, but sunny. Pinterest crafts around the table, snowboarding, then a good movie and something hot to drink. Ideally, the crafts bear some resemblance to the picture.

18What’s your most oddly specific opinion?

You don’t have to be good at something to enjoy it. Be bad. Have fun. Learn a little. Eventually, you might become okay at it. Golf and I are conducting a long-term study.

19What do your kids think you do for a living?

Apparently, I’m personally responsible for every irrelevant YouTube ad they see.

20What’s a small thing that makes your day disproportionately better?

Watching my kids enjoy their own lives. Seeing them learn something, find their confidence, or have a great day at golf, hockey, or basketball is more rewarding than I ever expected. Those little hell-raisers make my heart full.

21What are you learning just for yourself?

Aquarium biology. Water chemistry, tank balance, keeping fish alive—the whole tiny ecosystem. So many hours. A few casualties. I did not expect fishkeeping to involve this much chemistry, but now I need to understand all of it.

22Could you survive an apocalypse?

I think I’d be a useful person to have around. I’m resourceful, good in a crisis, and stubborn about finding a way forward. I know gardening and medicinal herbs, and I can process meat. My aim needs work. I’d contribute more to the food supply than perimeter security.

23What would your friends put on your warning label?

WARNING: Generates 1,000 ideas at a time. Will attempt approximately half. Several sound ridiculous until they start working.

24What’s something you take seriously that most people don’t?

Serving your community. I’m serious about showing up and doing something useful. What’s the point of any of this if we’re not making things a little better for someone besides ourselves?

What do you
want to know?

Bring the role, the challenge, or the question this page didn’t answer.

Let’s talk ↗